Search Engine Optimization (SEO) is the process of making your content appear first in the search platforms such as Google. It is the basis of marketing success in digital marketing. Digital marketing, in simple words, digital marketing incorporates the marketing practice involving the internet. More precisely, it is marketing your products or services in the devices such as mobile phones, computer, laptops, smart televisions, and any devices that are connected to the internet and that can produce displays and sounds. It includes advertisement in the platforms such as Facebook, Instagram, Twitter, YouTube, Google search pages, and many more. SEO is a part of digital marketing.
By the end of October 2017, the internet users in Nepal were 62.94 percent of the total population (approximately 18.26 million) and the internet users are increasing by 250 people per hour. This makes it the largest customer gathering on a single platform – the internet. Further, at that rate by a year or two almost everyone will be on the internet. The point being, if you miss out this platform, you will miss out huge profit for your business.